THE POWER OF BRANDING
A strong brand is one that is able to convey everything about its business, its values, mission, and vision. It is more than having just a logo or even a catchy brand tagline. A strong brand is when your customers and potential customers can easily identify it and the brand can evolve and grow with your business. The goal of every brand is to become synonymous with the product- think Kleenex for facial tissue, Google for finding information online, and Jacuzzi for hot tubs. Iron Duck Design’s branding solutions not only highlight the benefits of your products or services, but we also base them on the emotions critical to your customers and potential customers. Without a brand, your business gets lost in the sea of competition. Don’t get left behind ask us about our Branding Solutions Today!
ELEMENTS OF A STRONG BRAND
MAKES YOUR BUSINESS STAND OUT
RESONATES WITH THE AUDIENCE
REFLECTS BRAND VALUES
Benefits OF BRANDING
A brand builds credibility
If you want people to trust you and believe you can deliver on your promises, you need to look the part. You wouldn’t feel confident if your attorney showed up to court in an ill-fitting suit and a flip phone. You wouldn’t trust a doctor who says “we’ll figure it out” just before surgery. A well-designed brand is as important as brushing your teeth before the first date. Think about what you stand for and communicate that to your customers in everything you do, from the colors you choose to the words you use.
Credible brands are:
Ask for Endorsements
A brand attracts customers
When customers understand who you are, what you offer, and how you solve their problems, they think about doing business with you. When they trust you and begin to love you, they tell their friends. Once your brand is solid, word of mouth is the best way to grow your base. Ask your customers for reviews and referrals. Make sure they know you appreciate the business. Build on great reviews by showcasing your happy customers. Grow your business further with well-planned and brand-consistent marketing campaigns, using the same colors, fonts, and personality.
In a crowded marketplace where your competition is constantly trying to steal your customers, you can get more love for your brand by:
Understanding your customers’ needs and wants.
Go beyond looking at your customers as a single transaction
Send relevant product recommendations based on purchase history and online behavior.
Deliver offers in both a relevant and timely fashion.
Engaging in an ongoing two-way conversation.
Offer incentives and make it a unique experience for your high-value and loyal customers.
A brand makes you memorable
Stand out from the crowd, in the right way. Your customers have to remember you to find you. If your potential customer Googled your service, what would they find? Identify elements of your business that are different from your competitors, and showcase them in unique ways.
Make your brand memorable with:
A brand makes you look bigger
If you scream “small-time vendor,” or “mom working in her bathrobe,” that is how your customers will want to compensate you. Branding will help elevate your business. Like a person, your brand is a multi-layered, ever-evolving entity, with its own personality and voice. It communicates and makes promises to people. It lives in a world where only the strongest survive. Make no mistake about it: your brand is a living thing. Research other businesses—who do you look up to? Find an example of what you want to look like.
Every great brand has these components:
A description of what your business is — who you are, what you offer, how you solve problems, and to whom in a straightforward way
The position in the market that is held by your brand, based on a calculation of quality and price.
The underlying guarantee that you’re offering to your customers by doing business with you.
The visual face of your business — its “look and feel”.
Your Unique Selling Proposition (USP). What differentiates you, such as an exclusive feature, special benefit, or unique personality- clearly communicated so the consumer will remember you.
The ideals that your brand represents.
The voice of your business-your tagline, positioning statement, brand promise statement, key messages, and marketing copy.
The way in which your customers interact with the products or services you offer.
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