Our Identity Reboot happens in five (5) steps. Each step will take time, but we are pretty good at this and our clients have always fallen in love with what we have created.
Step 1: Fill out this creative brief so so we can get you a cost estimate. Our creative brief helps us get a feel for you, your company, and your customers. Be as thorough and as detailed as you can when answering the brief. The more information we are given, the better feel we will have for your project. The creative brief will provide our team with the basis for your project's estimate.
Step 2: Once the estimate is approved and go-ahead is received, we will email an invoice out and 1/2 of the total fee for the brand build is due at this time. The initial Identity Reboot concept will be a quick sketch for you to approve the look and feel of the art. You will get up to 2 concepts, but our clients usually love the first!
Step 3: Approved Concept is expanded upon at this stage. Elements are dialed in, the layout is approved and your artwork is created digitally. The logo will still be in black and white at this point.
Step 4: Final Design Phase! The approved color palette is now added into the logo design, detailing, shadow, fade work, and other design elements will be utilized. The Final brand elements are submitted for client approval. Changes will be finalized in this step and elements are prepped for client delivery. The balance of the invoice is due before the Identity Reboot is released in a usable format for our clients.
Step 5: Once the remaining balance is received, your Identity Reboot elements will be released and all elements will be available in all requested or suggested formats. The client will receive an email containing a link to their design work.